EMUE Technologies.

“A fully ISO 7810 compliant card with embedded micro-processor, 12-button keypad, 8-digit alphanumeric display and battery. The card may be deployed as an independent identity protection card or a multi-function credit/debit/ATM card, subject to various conditions of use. The Emue card is also available with RFID or swipe card proximity access, to enable the convergence of logical and physical access devices into a single card for use in gaining both physical entry and logical access to a corporation’s VPN.” www.emue.com
Only time will tell how successful these cards are and how durable they are. With a battery life of three years, once durability is proven it beats the life expectancy of existing credit cards.
A card that makes online and telephone calls safer and in a very easy way can only be a good thing.